Get Quality Leads

— Creating separate Google Ads accounts for each client. This allows for easy and transparent management, ensuring that client campaigns are treated independently. 

— Using a Google Ads Manager account. It offers a centralized platform from which to oversee all client Google Ads accounts, streamlining the process and saving time.

— Determining account ownership and transition procedures. It is essential to plan for various scenarios, including the possibility of a client leaving the agency.

— Setting up regular reporting and communication. It is necessary to customize account reports to highlight essential metrics relevant to client business goals.

— Deciding on billing methods for ad spend. Clearly defining the billing method can prevent confusion and ensure timely payments without interruption to the advertising service.

— Discussing with clients additional services, for example, consolidated billing for multiple clients.

Web design and development are two overlapping aspects of the process of creating a website. 

Web design determines the visual appearance of the website: layout, typography, images, color palette and overall interface. It uses such tools as Photoshop, Illustrator, Fireworks and Sketch. 

Web development implements design using coding languages such as HTML, CSS and JavaScript. It makes it possible for users to interact with the website elements. 

Web design and development services can include:

— creation of a custom website based on the client’s preferences and requirements;

— search engine optimization to improve the website’s ranking in search engines;

— technical maintenance, updates and automatic backup of the website.

Reputation management is a company’s reputation management process that helps manage people’s opinions, increase awareness and citation, and build audience loyalty. 

The main tasks of reputation management:

• monitoring mentions of the company in real time; 
• working with negativity — communicating with the client and resolving the conflict, or removing unjustified negativity from the network; 
• spreading positivity — creating and distributing positive content about the company. 

Reputation management is important for the following reasons:

• strengthening the trust and authority of the company in the eyes of customers, partners and the public; 
• creating a competitive advantage that can become a key factor in attracting customers, investors and the best talents; 
• directly influencing the success of the business. 

Reputation management can include various types, for example:

• Online Reputation Management — online reputation management. 
• Crisis Management — reputation management in case of crisis. 
• Brand Management — brand or product reputation management. 
• Personal Reputation Management is the management of the reputation of an individual, for example, a public figure, an executive or a celebrity. 
• Reputation Repair is the restoration of a reputation damaged by negative events or publicity. 
• Review Management — management of online reviews and ratings. 
  Wikipedia Reputation — reputation management in Wikipedia articles related to a company or brand.